Projects
Blanchet House - Volunteer Work can help with addiction recovery
Blanchet House of Hospitality is a nonprofit organization that provides resources to the houseless population in Portland, OR. This article highlights the importance of community support during the journey of drug and alcohol addiction recovery.
Blanchet House - Setting up a backyard Beehive
Programs offered at Blanchet House allow residents to keep busy and explore new interests such as beekeeping. Gifted with the opportunity to speak to Peer Support Specialist, Katie Fackler, I created this article to discuss how beekeeping can be a relaxing escape from reality as well as offering detailed steps on how to get started yourself!
All paws pet wash - Website Creation
All Paws is a small business dedicated to pampering local pups and ensuring they feel their best every day. To help the brand increase awareness of this hidden gem, I developed a website that captures the essence of the brand and its services. By utilizing effective SEO strategies, I boosted All Paws' visibility and drove a noticeable increase in customer traffic.
Iron Allies Fitness - Website Copy
Iron Allies Fitness (IAF) is an independent gym located in Salt Lake City, UT. While assisting with Locus’ lead marketing specialist, I researched Taylor Empey, IAF’s founder, and created website copy that communicates his commitment to his work while also providing important business information such as services, promotional deals, and social proof.
Cole Oregon - Website Creation
I worked with David Cole, founder of Cole Oregon, to develop a website that showcases all essential information about their business as a U.S. alcohol import broker. I handled the copywriting, website design, and logo creation.
Locus Marketing - Website Copy
A digital marketing agency’s website is the first place potential clients look to see what they’re all about (so it better be good!). I worked with Locus’ CEO, graphic designer, and marketing team to craft informative and SEO-effective website copy.
Tsunami Books: Eugene’s Hidden Gem - Ad campaign
As the popularity of bookstores decline, an immersive experience of storytelling through tangible books and the beauty of community and connection declines with it.
I worked with a team to emphasize the wonders of an eclectic bookstore. I wrote advertisement copy that spotlighted Tsunami as a Eugene hidden gem.
This was made in a UO Advertising & Culture class.
Spotify is for Everyone - Ad Campaign
To inspire older generations to invest in Spotify, my team and I developed a campaign that showcases the power of streaming anything, anywhere, from any era. Our goal was to highlight how music unites people across generations, creating opportunities for families to connect through this universal language.
This campaign was created in a UO Advertising and Culture class.
University of Oregon Scholarship Funds - Ad Campaign
The University of Oregon School of Journalism and Communication offers $700,000 in funding for its students. To raise awareness, I, along with a team of peers created a campaign that focuses on the concept of “Free Money” to motivate students to apply for scholarships.
This campaign was created in a capstone course. The client awarded our team as term winners and plans to utilize our campaign in the future.
Murphy’s Paw: Your Best Friend Deserves the Best Treatment - Ad Campaign
Did you know that only 1 out of 3 dog owners take their dogs to get professionally groomed? I wrote and designed flyers, a business card, and social media advertisements that demonstrate why our furry friends’ hygiene and health are just as important as our own. I approached this project with fresh and friendly rebranding of a Eugene locally-owned dog grooming business. I utilized Adobe InDesign, Photoshop, and Illustrator.
This was made in a UO Writing Design Concepts class.